Templates EchoTag : 10 automatisations prêtes à l'emploi

Pourquoi réinventer la roue ? EchoTag propose des templates d'automatisation prêts à l'emploi qui ont fait leurs preuves. Découvrez 10 templates pour e-commerce, SaaS et blogs que vous pouvez activer en 5 minutes.

🛒 Templates E-commerce

Template #1 : Récupération de panier abandonné

Problème : 68% des paniers sont abandonnés Solution : Trigger automatique de récupération

// Configuration du template
const cartAbandonmentTemplate = {
  name: "Cart Abandonment Recovery",
  description: "Récupère automatiquement les paniers abandonnés",
  eventType: "add_to_cart",
  conditions: {
    url: { contains: "/cart" },
    timeSinceEvent: { greaterThan: 1800000 }, // 30 minutes
    noPurchase: true,
  },
  actions: [
    {
      type: "add_tag",
      tag: "cart_abandoned",
    },
    {
      type: "webhook",
      url: "https://api.mailchimp.com/3.0/lists/abc123/members",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_MAILCHIMP_KEY",
      },
      body: {
        email_address: "{{visitor.email}}",
        status: "subscribed",
        merge_fields: {
          FNAME: "{{visitor.name}}",
          CART_VALUE: "{{event.cart_value}}",
          CART_ITEMS: "{{event.cart_items}}",
        },
      },
    },
    {
      type: "email",
      template: "cart_recovery",
      subject: "Votre panier vous attend !",
      delay: 3600000, // 1 heure
    },
  ],
};

Résultats typiques : +23% de récupération de paniers

Template #2 : Clients VIP

Problème : Identifier et récompenser les meilleurs clients Solution : Segmentation automatique VIP

const vipCustomerTemplate = {
  name: "VIP Customer Recognition",
  description: "Identifie et récompense les clients VIP",
  eventType: "purchase",
  conditions: {
    totalPurchases: { greaterThan: 3 },
    totalSpent: { greaterThan: 500 },
    timeFrame: "6_months",
  },
  actions: [
    {
      type: "add_tag",
      tag: "vip_customer",
    },
    {
      type: "webhook",
      url: "https://api.stripe.com/v1/customers/{{visitor.stripe_id}}",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_STRIPE_KEY",
      },
      body: {
        metadata: {
          vip_status: "active",
          vip_since: "{{timestamp}}",
        },
      },
    },
    {
      type: "email",
      template: "vip_welcome",
      subject: "Bienvenue dans le club VIP !",
    },
  ],
};

Résultats typiques : +45% de rétention VIP

Template #3 : Recommandations de produits

Problème : Personnaliser l'expérience selon les préférences Solution : Tracking des préférences et recommandations

const productRecommendationTemplate = {
  name: "Smart Product Recommendations",
  description: "Recommandations basées sur le comportement",
  eventType: "product_view",
  conditions: {
    timeOnPage: { greaterThan: 120000 }, // 2 minutes
    scrollDepth: { greaterThan: 70 },
    category: { exists: true },
  },
  actions: [
    {
      type: "add_tag",
      tag: "interested_in_{{event.category}}",
    },
    {
      type: "webhook",
      url: "https://api.recommendation-engine.com/predict",
      method: "POST",
      body: {
        user_id: "{{visitor.id}}",
        product_id: "{{event.product_id}}",
        category: "{{event.category}}",
        behavior: "high_engagement",
      },
    },
    {
      type: "email",
      template: "product_recommendations",
      subject: "Produits similaires qui pourraient vous plaire",
      delay: 86400000, // 24 heures
    },
  ],
};

📱 Templates SaaS

Template #4 : Activation d'utilisateur

Problème : Les utilisateurs d'essai ne s'activent pas Solution : Onboarding automatisé et personnalisé

const userActivationTemplate = {
  name: "User Activation Funnel",
  description: "Guide les utilisateurs vers l'activation",
  eventType: "feature_used",
  conditions: {
    isFirstTime: true,
    feature: { in: ["dashboard", "analytics", "reports"] },
    timeSpent: { greaterThan: 300000 }, // 5 minutes
  },
  actions: [
    {
      type: "add_tag",
      tag: "activated_user",
    },
    {
      type: "webhook",
      url: "https://api.intercom.com/contacts",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_INTERCOM_KEY",
      },
      body: {
        email: "{{visitor.email}}",
        custom_attributes: {
          activation_date: "{{timestamp}}",
          first_feature: "{{event.feature}}",
        },
      },
    },
    {
      type: "email",
      template: "activation_success",
      subject: "Félicitations ! Vous êtes maintenant actif",
    },
  ],
};

Résultats typiques : +67% d'activation des essais

Template #5 : Prévention du churn

Problème : Les utilisateurs inactifs partent sans prévenir Solution : Détection précoce et re-engagement

const churnPreventionTemplate = {
  name: "Churn Prevention System",
  description: "Détecte et prévient le churn",
  eventType: "user_inactive",
  conditions: {
    daysInactive: { greaterThan: 7 },
    plan: { not: "free" },
    lastActivity: { olderThan: 604800000 }, // 7 jours
  },
  actions: [
    {
      type: "add_tag",
      tag: "churn_risk",
    },
    {
      type: "webhook",
      url: "https://api.customer-success.com/alerts",
      method: "POST",
      body: {
        customer_id: "{{visitor.id}}",
        risk_level: "high",
        last_activity: "{{visitor.last_activity}}",
        plan: "{{visitor.plan}}",
      },
    },
    {
      type: "email",
      template: "re_engagement",
      subject: "On vous manque !",
      delay: 86400000, // 24 heures
    },
    {
      type: "email",
      template: "special_offer",
      subject: "Offre spéciale pour vous faire revenir",
      delay: 259200000, // 3 jours
    },
  ],
};

Résultats typiques : -32% de churn

Template #6 : Upselling intelligent

Problème : Les utilisateurs ne savent pas qu'ils ont atteint leurs limites Solution : Détection automatique et proposition d'upgrade

const upsellingTemplate = {
  name: "Smart Upselling",
  description: "Propose des upgrades au bon moment",
  eventType: "plan_limit_reached",
  conditions: {
    currentPlan: { in: ["starter", "pro"] },
    usagePercentage: { greaterThan: 80 },
    feature: { exists: true },
  },
  actions: [
    {
      type: "add_tag",
      tag: "ready_to_upgrade",
    },
    {
      type: "webhook",
      url: "https://api.stripe.com/v1/subscriptions",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_STRIPE_KEY",
      },
      body: {
        customer: "{{visitor.stripe_id}}",
        items: [
          {
            price: "{{next_plan_price_id}}",
          },
        ],
        proration_behavior: "create_prorations",
      },
    },
    {
      type: "email",
      template: "upgrade_offer",
      subject: "Passez au niveau supérieur !",
      delay: 3600000, // 1 heure
    },
  ],
};

📝 Templates Blog/Content

Template #7 : Engagement des lecteurs

Problème : Les visiteurs lisent mais ne s'engagent pas Solution : Détection d'engagement et conversion en abonnés

const readerEngagementTemplate = {
  name: "Reader Engagement Funnel",
  description: "Convertit les lecteurs en abonnés",
  eventType: "scroll_behavior",
  conditions: {
    scrollDepth: { greaterThan: 75 },
    timeOnPage: { greaterThan: 180000 }, // 3 minutes
    pageType: "blog_post",
  },
  actions: [
    {
      type: "add_tag",
      tag: "engaged_reader",
    },
    {
      type: "webhook",
      url: "https://api.convertkit.com/v3/subscribers",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_CONVERTKIT_KEY",
      },
      body: {
        email: "{{visitor.email}}",
        first_name: "{{visitor.name}}",
        tags: ["engaged_reader", "{{event.category}}"],
      },
    },
    {
      type: "email",
      template: "newsletter_signup",
      subject: "Restez informé !",
      delay: 300000, // 5 minutes
    },
  ],
};

Résultats typiques : +89% de conversion en abonnés

Template #8 : Retargeting de contenu

Problème : Les visiteurs ne reviennent pas après avoir lu Solution : Retargeting basé sur les intérêts

const contentRetargetingTemplate = {
  name: "Content-Based Retargeting",
  description: "Retargeting basé sur le contenu consulté",
  eventType: "page_view",
  conditions: {
    pageType: "blog_post",
    timeOnPage: { greaterThan: 60000 }, // 1 minute
    category: { exists: true },
  },
  actions: [
    {
      type: "add_tag",
      tag: "interested_in_{{event.category}}",
    },
    {
      type: "webhook",
      url: "https://api.facebook.com/v17.0/adsets",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_FACEBOOK_KEY",
      },
      body: {
        name: "Retargeting {{event.category}}",
        targeting: {
          custom_audiences: [
            {
              name: "{{event.category}}_readers",
            },
          ],
        },
      },
    },
    {
      type: "email",
      template: "related_content",
      subject: "Plus d'articles sur {{event.category}}",
      delay: 86400000, // 24 heures
    },
  ],
};

🔧 Templates Avancés

Template #9 : A/B Testing automatique

Problème : Optimisation manuelle et lente Solution : A/B testing automatique basé sur le comportement

const abTestingTemplate = {
  name: "Automated A/B Testing",
  description: "A/B testing automatique basé sur le comportement",
  eventType: "conversion",
  conditions: {
    variant: { exists: true },
    conversionValue: { greaterThan: 0 },
  },
  actions: [
    {
      type: "webhook",
      url: "https://api.optimizely.com/v2/experiments/{{event.experiment_id}}/results",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_OPTIMIZELY_KEY",
      },
      body: {
        visitor_id: "{{visitor.id}}",
        variation_id: "{{event.variant}}",
        event: "conversion",
        value: "{{event.conversion_value}}",
      },
    },
    {
      type: "add_tag",
      tag: "variant_{{event.variant}}_converter",
    },
  ],
};

Template #10 : Intégration multi-canal

Problème : Données dispersées entre différents canaux Solution : Synchronisation automatique multi-canal

const multiChannelTemplate = {
  name: "Multi-Channel Integration",
  description: "Synchronise les données entre tous vos canaux",
  eventType: "lead_qualified",
  conditions: {
    leadScore: { greaterThan: 70 },
    source: { exists: true },
  },
  actions: [
    {
      type: "webhook",
      url: "https://api.hubspot.com/crm/v3/objects/contacts",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_HUBSPOT_KEY",
      },
      body: {
        properties: {
          email: "{{visitor.email}}",
          firstname: "{{visitor.name}}",
          leadscore: "{{event.lead_score}}",
          source: "{{event.source}}",
        },
      },
    },
    {
      type: "webhook",
      url: "https://api.mailchimp.com/3.0/lists/{{list_id}}/members",
      method: "POST",
      headers: {
        Authorization: "Bearer YOUR_MAILCHIMP_KEY",
      },
      body: {
        email_address: "{{visitor.email}}",
        status: "subscribed",
        merge_fields: {
          FNAME: "{{visitor.name}}",
          LEAD_SCORE: "{{event.lead_score}}",
        },
      },
    },
    {
      type: "webhook",
      url: "https://api.slack.com/webhooks/{{webhook_url}}",
      method: "POST",
      body: {
        text: "🎯 Nouveau lead qualifié !\nEmail: {{visitor.email}}\nScore: {{event.lead_score}}\nSource: {{event.source}}",
      },
    },
  ],
};

🚀 Installation des templates

Étape 1 : Sélectionner un template

// Dans votre interface EchoTag
const availableTemplates = [
  "cart_abandonment_recovery",
  "vip_customer_recognition",
  "user_activation_funnel",
  "churn_prevention_system",
  "reader_engagement_funnel",
  "content_retargeting",
  "ab_testing_automation",
  "multi_channel_integration",
];

// Sélectionner et installer
EchoTag.installTemplate("cart_abandonment_recovery", {
  customizations: {
    emailTemplate: "custom_recovery_email",
    webhookUrl: "https://your-api.com/webhook",
    delayMinutes: 30,
  },
});

Étape 2 : Personnalisation

// Personnaliser le template
const customizedTemplate = {
  ...cartAbandonmentTemplate,
  customizations: {
    emailSubject: "Votre panier vous attend !",
    emailDelay: 1800000, // 30 minutes
    webhookHeaders: {
      "X-Custom-Header": "Your-Value",
    },
    conditions: {
      ...cartAbandonmentTemplate.conditions,
      cartValue: { greaterThan: 50 }, // Minimum 50€
    },
  },
};

Étape 3 : Activation et monitoring

// Activer le template
EchoTag.activateTemplate("cart_abandonment_recovery", {
  enabled: true,
  monitoring: {
    trackPerformance: true,
    alertOnFailure: true,
    dailyReports: true,
  },
});

// Monitoring des performances
EchoTag.track("template_performance", {
  template: "cart_abandonment_recovery",
  executions: 45,
  conversions: 12,
  conversionRate: 0.27,
  revenue: 1080,
});

📊 Métriques de performance des templates

Indicateurs de succès

Template	Taux d'activation	ROI moyen	Temps de setup
Récupération panier	78%	340%	5 minutes
Clients VIP	92%	450%	3 minutes
Activation SaaS	67%	280%	8 minutes
Prévention churn	85%	520%	10 minutes
Engagement blog	89%	210%	4 minutes

Dashboard de monitoring

// Dashboard des templates
const templateDashboard = {
  activeTemplates: 8,
  totalExecutions: 1247,
  totalConversions: 234,
  averageROI: 320,
  topPerformingTemplate: "vip_customer_recognition",
  recentActivity: [
    {
      template: "cart_abandonment_recovery",
      executions: 45,
      conversions: 12,
      revenue: 1080,
    },
    {
      template: "user_activation_funnel",
      executions: 23,
      conversions: 15,
      revenue: 2250,
    },
  ],
};

🎯 Bonnes pratiques

1. Testez avant de déployer

// Mode test pour les templates
EchoTag.installTemplate("cart_abandonment_recovery", {
  testMode: true,
  testData: {
    cartValue: 89.99,
    cartItems: 3,
    visitorEmail: "test@example.com",
  },
});

2. Personnalisez selon votre audience

// Personnalisation par segment
const segmentCustomizations = {
  enterprise: {
    emailTemplate: "enterprise_recovery",
    delayMinutes: 60,
    offerType: "consultation_call",
  },
  smb: {
    emailTemplate: "smb_recovery",
    delayMinutes: 30,
    offerType: "discount_code",
  },
};

3. Optimisez continuellement

// A/B testing des templates
EchoTag.testTemplateVariants("cart_abandonment_recovery", {
  variantA: {
    emailSubject: "Votre panier vous attend !",
    delayMinutes: 30,
  },
  variantB: {
    emailSubject: "Offre spéciale - 24h seulement",
    delayMinutes: 15,
  },
});

Conclusion

Les templates EchoTag vous donnent un avantage concurrentiel immédiat. Au lieu de développer des automatisations complexes, vous pouvez activer des solutions éprouvées en 5 minutes et voir des résultats dès le premier jour.

Prochaines étapes :

1. Explorer les templates
2. Installer votre premier template
3. Personnaliser selon vos besoins
4. Monitorer les performances

Ressources :

• Bibliothèque de templates
• Guide de personnalisation
• Support templates

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Prêt à automatiser votre business en 5 minutes ? Commencez avec les templates EchoTag.